Snapshot Survey: TV Streaming Services, 92% of Free Subscribers Have Paid...
With 60% of US households accessing Free Ad-Supported Streaming TV (FAST) in 2023, platforms like Tubi and Pluto TV boasting millions of monthly active users, and 67% of US households had a paid TV...
View ArticleNew Google AD AI Tool, TikTok Fires at YouTube & Data Confirms Short Forms Win
Google Ads Rolls Out AI To Help Build Search Campaigns Google has launched the beta version of Gemini AI, aiming to simplify the creation of search campaigns and boost ad quality. Advertisers are...
View ArticleZuckerberg and Meta Face the Senate Judiciary Committee
Mark Zuckerberg faced the Senate Judiciary Committee, offering an apology to families affected by online harms on his platforms. However, the tone shifted as he then pointed fingers at Google and...
View ArticlePodcast Advertising: Why Marketers Should Be Tuned In
In the rapidly evolving landscape of digital media, podcasts stand out as a beacon for advertisers seeking to engage with a deeply invested audience. With genres ranging from the intellectually...
View ArticleTikTok’s SubSpace, Google’s Gemini Grows & Pinterest Teams with Google
TikTok Launches Sub Space First, TikTok just launched Sub Space, a subscriber-only chat for creators. Sounds familiar, right? Yep, After taking on Instagram, YouTube and Amazon, TikTok is now taking a...
View ArticleNew Google Analytics Feature, X’s Super Bowl Performance & Meta Battles Apple...
Google Analytics’ crystal ball, Super Bowl bot-gate, and Meta’s Apple-shaped detour, on this week’s Marketing Minute. Google Analytics Introduces Trend Change Direction Google Analytics introduced...
View ArticleGoogle Updates Performance Max Campaign, YouTube Leads Streaming & TikTok...
Google Supercharges Performance Max with Gemini AI First up, Google’s giving its Performance Max campaigns a performance boost with the integration of its powerful AI model, Gemini. Advertisers can now...
View ArticleGoogle Updates Ads Editor, AI Image Generation Runs Amok, and Gen-Z Prefers...
Google Ads Editor Gets a Power Boost First up, Google Ads Editor just launched version 2.6 with a pack of eight new features! This update is packed with tools to streamline workflows and improve...
View ArticleColling Media Named AZ Big Media’s #1 Ad Agency
Colling Media is honored to be voted into the top spots in AZ Big Media’s 2024 Ranking Arizona awards for Advertising Agency – Medium and Internet Marketing. We also hold second place in SEO/Social...
View ArticleTikTok Faces Ban, Free LinkedIn AI Courses, & E-Comm Wants Delivery Flexibility
US House of Representatives Passes TikTok Legislation First up, The US House of Representatives recently passed legislation that could restrict or even ban TikTok in the US. While the bill now heads to...
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