Unlocking the Power of Multi-Channel Marketing for DTC & Retail Brands
In today’s competitive digital landscape, multi-channel marketing has become a key driver of success for direct-to-consumer (DTC) and retail brands. By leveraging multiple marketing channels, companies...
View ArticleWordPress and WP Engine Drama
The WordPress community is in turmoil as a conflict between leadership and developers unfolds, centering around controversial decisions about the platform’s future. The situation could impact site...
View ArticlePrime Video Increasing Ads in 2025, Facebook’s New ‘Local’ Tab & YouTube...
Prime Video Increasing Ads in 2025 Amazon is increasing the number of ads on Prime Video in 2025, aiming to balance ad-supported content with subscriber experience. This shift signals a growing trend...
View ArticleWe speak EDU: Marketing insights at APSA & CSPEN
We speak EDU! And we’re speaking at the Career Schools Private Education Network (CSPEN) 10th Annual Conference and Arizona Private School Association (APSA) Annual Conference. Colling Media President...
View ArticleTikTok’s New Ad Solutions, Google Ads’ Data Retention Policy, and Snapchat’s...
TikTok’s new ad solutions, Google Ads’ data retention policy, and Snapchat’s latest ad placements, on this week’s Marketing Minute. TikTok continues to expand its advertising toolkit, launching...
View ArticleFTC’s ‘Click-to-Cancel’ Rule
The FTC has rolled out its new ‘Click-to-Cancel’ rule, aimed at making it easier for customers to cancel subscriptions. The change could reshape the subscription economy, pushing brands to refine...
View ArticleTime-Based Pricing Strategies: How Time of Day Impacts Purchases
A recent study published in Nature explores an intriguing question: Does time of day affect consumers’ price sensitivity? The findings offer insights that marketers can use to optimize their approach,...
View ArticleColling Media Celebrates 8 Wins at the 2024 AZIMA TIM Awards
Colling Media has proudly stood out as a top performer at the 2024 Arizona Innovation Marketing Association (AZIMA) TIM Awards for another consecutive year. Known for honoring Arizona’s best digital...
View ArticleOutdated AI Marketing Trends to Ditch in 2025
Discover the outdated AI marketing trends to retire in 2025. Learn advanced strategies to keep your AI marketing future-proof and effective. The post Outdated AI Marketing Trends to Ditch in 2025...
View ArticleSpotify Partners With The Trade Desk
Spotify is taking a step forward in digital advertising by launching an ad exchange in collaboration with The Trade Desk. The new exchange aims to boost audio advertising efficiency, giving advertisers...
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